Revenue Leak
Where the commercial path currently breaks.
Commercial diagnosis
Find where your SaaS is losing revenue.
An asynchronous diagnosis of the commercial gaps between product interest and payment — from positioning and economic value to buying events, upgrade logic and messaging.
For SaaS with users and demand — but weak paid conversion.
Where interest stops→
the leak
No more guessing which page, plan, or CTA to rewrite first.
DemandPayment
The Revenue Path
Interest is not revenue.
Most monetization problems aren't copy problems. Revenue moves through a sequence of commercial transitions. When one breaks, demand stops becoming payment.
INTEREST
UNDERSTANDING
ECONOMIC VALUE
"Buyer understands the product but cannot justify the price."
✗
BUYING EVENT"Free solves the core job. Paid only adds usage."
PAYMENT
"Enterprise value exists, but the product is still framed as a utility."
EXPANSION
What a revenue leak actually looks like.
01
Buying Event
FREE SOLVES THE CORE JOB.
The paid plan adds more usage, but no materially different outcome.
Commercial consequence
The user likes the product but has no economic reason to upgrade.
02
Economic Value
THE ENTERPRISE VALUE IS REAL.
The homepage still sells the product as a developer utility.
Commercial consequence
High-value buyers compare it against cheap tools instead of infrastructure or headcount.
03
Expansion
THE BUYING SIGNAL ALREADY EXISTS.
The customer becomes operationally overwhelmed, but the product never surfaces the next offer.
Expansion only happens after the customer asks.
Commercial consequence
Growth stalls silently. No expansion path is surfaced.
One diagnosis.
A clear commercial map.
A focused async commercial diagnosis of where the path from interest to payment is breaking — covering positioning, economic framing, offer and upgrade logic, buying events, pricing logic, and messaging implications.
Root Cause
Why the current structure creates the friction.
Economic Logic
What the buyer needs to perceive as worth paying for.
Buying Event
What should create a rational reason to buy now.
Offer / Upgrade Logic
What should change across free, paid and expansion stages.
Priority Map
What should be fixed first, second and third.
The working room$1,000
A fixed-scope inspection that identifies where revenue is leaking and gives you a clear commercial map for what to do next.
- Positioning diagnosis
- Economic framing analysis
- Offer / upgrade architecture
- Buying-event analysis
- Priority recommendations
3–4 DAYSASYNCHRONOUSFIXED SCOPE
START THE DIAGNOSIS VIEW A SAMPLE DIAGNOSIS No retainer. No recurring commitment. No ongoing consulting.
Client work.
Selected commercial work across SaaS products.
The deeper engagement
Diagnose.
Then rebuild.
Two steps, only when the problem calls for both.
01
DIAGNOSE
Find the leak, its root cause, and the priority map. This is enough when one commercial transition is unclear.
02
REBUILD
For products where the diagnosis reveals a broader problem in how positioning, economics, offers, buying events and upgrades work together.
$10,0002 weeks · Asynchronous
- Positioning audit
- Economic framing
- Offer ladder restructuring
- Buying-event design
- Pricing & upgrade logic
- Homepage & messaging implementation guidance
The diagnosis identifies the leak. Revenue Architecture rebuilds the system around it.
Not every diagnosis requires deeper work. The second engagement exists when the commercial problem is architectural rather than isolated.
Built for SaaS with demand — but unclear conversion.
Good fit
- Existing users and active traffic
- Unclear conversion path from interest to payment
- Monetization friction at pricing, upgrade or onboarding
- SaaS with commercial architecture questions
Not fit
- Pre-PMF products still searching for product-market fit
- Traffic-only problems with no underlying product demand
- Generic copywriting or brand refresh projects
- Execution retainer relationships
The useful
short version.
No recurring meetings or calls. The engagement is conducted through the product, website, pricing, onboarding and business context you provide, with the diagnosis delivered asynchronously.
No. There is no call required to start. The work begins with a focused intake and the materials listed in What I Need. Any clarification happens asynchronously.
A short intake, product access or a guided walkthrough, your current pricing and plan logic, and the seven inputs listed on the diagnosis page. The requests stay focused and the work stays asynchronous.
You can use the map internally, or choose the separate Revenue Architecture engagement if the diagnosis reveals a broader architectural problem. The deeper engagement is not required for a single leak.
No. The work is deliberately focused and asynchronous.
Your product may not need more traffic.
It may need a better path from the attention you already have to the revenue you want.